What is the Conversion Pop-Up?
Our Conversion Pop-up is an eye-catching rotation of your best and most recent online reviews.
Designed for both desktop and mobile web experiences you can start marketing your reputation the moment customers arrive on your website. The small pop-up window rotates through your last 30 reviews on the pages of your choice (or your entire website), positioning positive ratings front and center – where they should be.
The Conversion Pop-Up channels social proof from your past customers to the pages of your website is a great way to drive more visitors to take action on your site.
How do I Setup the Conversion Pop-Up?
The Conversion Pop-Up can be configured under the “Publish” menu. The steps below will cover the available settings and how to add it to your website
Step One: select the Business Location you wish to setup the Conversion Pop-Up for
Step Two: click on the Publish menu on the left side of the dashboard and then click Conversion Pop-Up (Navigate: Publish –> Conversion Pop-Up)
Step Three: now that you are on the Conversion Pop-Up page, here are the initial settings you can control
- URLs to display your Conversion Pop-Up on: display on specific pages, sections (domain.com/blog) or entire site
- URL match type: choose whether the Conversion Pop-Up should display on website pages if the URL matches exactly or partially
- Click-through URL: the Conversion Pop-up is clickable, so you can set the URL it will link to
- Apply tags: filter which review scores are displayed by applying tags to the Conversion Pop-Up
- Display 1st Party Toggle: choose to display 1st-party reviews (on/off setting) and what rating to show
- Display 3rd Party Toggle: choose to display 3rd-party reviews (on/off setting) and what rating to show
- Display on Mobile Toggle: on/off setting for showing on mobile and at what location (top or bottom of screen)
Step Four: once you have your initial settings, you can always change them later, you are ready to click on the blue Get Embed Code button.
Step Five: click the Copy Embed Code button.
Step Six: paste the embed code in your website code. You will want to embed it in a site wide element like your header or footer so our settings can control where it will appear.
When installed correctly, you can then make setting changes on the fly from your account and not have to touch the code on your website again. Changing if the pop-up shows on mobile or turning on 3rd-party reviews after the fact all can be controlled from the settings page.
How Do I Embed the Pop-Up on a WordPress Site?
If you have a WordPress website you will want to add the Conversion Pop-Up embed code to the header.php or footer.php files.
There are two ways of going about do this. Either by manually adding the embed code to the header or footer files of your WordPress site or by taking advantage of any number of free third-party plugins for adding code to the header or footer. We recommend adding the embed code to the WordPress footer file and our instructions will follow this route.
To embed the Conversion Pop-Up code manually into the footer.php file:
WordPress Step 1: log into your WordPress back-end. Navigate: WordPress Dashboard –> Appearance –> Editor
WordPress Step 2: in the Editor Screen, open the footer.php file by clicking on it from the Theme Files list on right side of your screen.
WordPress Step 3: Once the footer.php file is opened in the editor you can embed the Conversion Pop-Up embed code just BEFORE the </body> tag. The </body> tag can be found near the bottom of the file.
WordPress Step 4: click the blue Update File button to save the changes.
Why Should I Use the Conversion Pop-Up?
The Conversion Pop-up is designed to help strengthen the trust of visitor to your website. The Pop-up does not have review schema like our Review Widget or any other SEO or ranking benefits. It is a visual magnet allowing to you to market your happy customers to you next customers.
The Conversion Pop-up is available in all plans with us, Basic, Pro, Pro-plus and Executive. Basic plan users will notice the pop-up has our brand on it, while Pro plans (and white label accounts) on up have the branding removed.
Set-up your Conversion Pop-up, install it and let us know what you think. As one of our BETA testers shared in their feedback “It transforms the site, adding a lot of credibility instantly.“ and we couldn’t agree more.
Where Can I Go for Additional Help?
Our Customer Success team is ready to help you with any additional questions you have or if you would like some assistance getting the Conversion Pop-Up working. Feel free to contact them at support@GatherUp.com.