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Review Stars in Search Results FAQ

The GatherUp Review Widget, Review Badge, and Tag Review Widget allow you to automatically add Schema.org review markup to your website pages along with the customer’s satisfaction rating and testimonial. By including schema markup on the page you are able to improve its eligibility to display your aggregate 1st party review rating (also known as your Google review stars) in search results.

Google Review Stars

Getting your Google review stars to display in search results is a clear way to provide yourself a marketing advantage over your competition without review stars.


#1 – What are the prerequisites for having review stars display in search results for pages on my website?

By properly installing one of the following on the most prominent page(s) of your website:

  • Review Widget
  • Review Badge
  • Tag Review Widget

While Google doesn’t release their criteria for showing star ratings, it does appear that they favor pages that also have a high page authority.

#2 – How do I test my website page to know if the review schema markup is being applied?

Test your website using Google’s Structured Test Tool. Please see our Test Your Review Widget for Schema Markup article for more details.

#3 – Why did my website page stop showing a star rating in search results?

Google periodically recalibrates their criteria for assigning rich snippet stars to pages in search results.

Usually this recalibration has to do with Google wanting the more prominent pages to show stars. When Google has recalibrated in the past we’ve noticed many sites see their review stars restored.

#4 – How many places should I embed the Review Widget on my website?

The Review Widget should be placed on only ONE page of your website to avoid the 1st party reviews being seen as duplicate content. Google won’t index duplicate content, negating any SEO benefits.

#5 – How can I display a star rating in search results for more than one page of my website?

We offer the Review Widget and two additional options that include review schema markup. The Review Badge can be placed on multiple pages of the website to show off the star rating. The Tag Review Widget can be used to display your aggregate rating and specific 1st party reviews on a product, service or location page.

#6 – Can I have star ratings appear on all my pages?

We recommend displaying review schema on a handful of pages of the website where their impact will be the highest. If you add review schema to all pages, Google may ignore the review schema on some or all pages.

#7 – Can my homepage display the star rating in search results?

From our experience and testing, Google will not display a star rating in search results for the homepage of a website, regardless of schema markup or content.

#8 – Who controls the star rating appearing in search results for my website pages?

It is up to Google and the other search engines to apply or remove the star rating in search results. Using structured data enables a feature to be present, it does not guarantee that it will be present.

The Google algorithm tailors search results to create what it thinks is the best search experience for a user, depending on many variables, including search history, location, and device type. In some cases it may determine that one feature is more appropriate than another, or even that a plain blue link is best.

#9 – Why doesn’t Google’s Beta Search Console “URL Checker” find the schema markup?

Google’s URL Checker is in beta and renders HTML only, and will not detect JavaScript. We add review schema markup to the website page with asynchronous JavaScript so Google’s URL Checker tool will not detect our schema markup. Please see our Testing Your Review Widget for Schema Markup article for testing instructions.

#10 – What are the options for displaying review schema on my website while avoiding duplicate content issues?

We offer 3 distinct options for displaying your review content and review rich snippets across your website:

  1. Review Widget – Should only be used on one page of your website (we recommend a dedicated Reviews page on your website)
  2. Reviews Badge – Can be used on multiple pages of the website without duplicate content issues
  3. Tag Reviews Widget – You can setup multiple Tag Review Widgets that will display only feedback with a specific tag (Example tag: Product A). Each Tag Review Widget, in this example “Product A” should only be used on one page, and we recommend a page specific to that type of product or service

To learn more about getting your review stars to appear in search results, read: 5 Tips for Getting Review Stars to Display

Where Can I Go for Additional Help?

Our Customer Success department is ready to answer any questions or assist you with your review stars. Feel free to contact the Customer Success team at support@GatherUp.com.

Updated on July 23, 2018

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