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Tags and Tag Review Widget

The Tag Review Widget is an extension of the Review Widget. You can build out compelling content for a product, service, or location page using tags and then create a Tag Review Widget that will display only tagged review content. It’s a great way to pair relevant customer comments with your specific service or products pages.

Tag Review Widget Adds Schema to Impact SEO

First-party reviews (feedback direct from the customer) can be marked up with valuable schema. Schema is a vocabulary for search engines that can be added to HTML to improve the way search engines read and represent your page in SERPs.

The Tag Review Widget applies schema to the 1st-party reviews it displays and this tells the search engines (Google, Bing, Yahoo!, and Yandex) that structured review content and star ratings are available helping the page to achieve review stars in search results.

Review stars in the search results increase click through rates (Google has reported a 10-20% increase), even on pages that are lower in the search results.

Add Tags to 1st-Party Reviews

Tags are a simple way to create groupings of customer feedback (1st-party reviews) to be placed on relevant webpages using the Tag Review Widget. To add a tag to customer feedback, follow these steps:

  1. Log in to your GatherUp account.
  2. If you have multiple locations, select the location you would like to tag customer feedback for from the Business Dashboard.
  3. On the Customer Activity screen, use the Manage menu for a customer and select View Profile to access the customer profile.
  4. Type a word or phrase and hit enter to tag the 1st-party review.
PRO TIP #1

Once you start tagging feedback, you can select from previously used tags.

PRO TIP #2

You can add tags directly upon upload of the customer spreadsheet, from the API or directly in the customer profile.

Tag Strategy Example:

Tags are flexible enough to create simple or more complex groupings of reviews but here’s a quick example. A flooring company creates the following tags:

  • Vinyl Plank
  • Carpet
  • Hardwood
  • Tile

When feedback is received, the matching tag is applied. A Tag Review Widget is created for Vinyl Plank and added to the page of their website dedicated to Vinyl Plank flooring.

Create a Tag Widget

Before you can create a Tag Widget you must create a Review Widget. Under Widget Placement, when creating the Review Widget, be sure to enter the URL of the page you will embed the Review Widget on to activate the widget. You must have an active Review Widget to add the Tag Review Widget to your website.

Once you have tagged customer feedback (1st-party reviews), and created/activated the Review Widget, you can create a Tag Widget. The Tag Widget can be placed on your website to display tagged content and link to the Review Widget.

  1. Log in to your GatherUp account.
  2. If you have multiple locations, select the location you would like to create a Tag Widget for from the Business Dashboard.
  3. From the menu, go to Publish > Tag Review Widget and click + Add Widget.
  4. Edit the available options for the Tag Review Widget and click Create Widget.

5. A Tag Review Widget has been created. Use the Action menu to edit or delete the widget.

Add a Tag Widget to your Website

Click a link below for instructions on how to add a Tag Review Widget to your business website.

Add a Tag Widget to a website that accepts embed code

Add a Tag Widget to a WordPress site

Updated on April 24, 2019

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